NOVAÉ

A premium fashion e-commerce concept exploring modern product presentation, a responsive shopping experience, and refined brand positioning for retail and boutique businesses.

Open live demo

An independent concept by ajak.Web, presented as a design exploration rather than commissioned client work.

NOVAÉ fashion e-commerce concept homepage with the headline 'The Everyday Edit' over a full-bleed hero — 01 / Website overviewNOVAÉ

The briefDesign with a purpose

Industry: Fashion / E-commerce
Project type: Independent concept
Services: Web design · UI/UX · Development
Built with: HTML, CSS & JavaScript

The challenge

Show how a premium fashion retailer could present products through a clean, modern digital storefront — with easy product discovery, quick product previews and a persistent shopping bag, entirely on the front end.

The design direction

The homepage leads with an editorial hero and a serif display face, then moves into a New Arrivals grid, Shop by Category tiles and a Quick View modal for previewing colour, size and price without leaving the page. A warm neutral palette and generous whitespace keep the storefront feeling premium rather than templated, while the header collapses into a search panel and mobile menu on smaller screens.

In the detailsWhat the website does

01Quick View modal for previewing colour, size and price without leaving the page
02Persistent cart drawer and wishlist, saved with localStorage
03Responsive navigation with a mobile menu, search panel and category browsing

NOVAÉ New Arrivals product grid with wishlist and Quick View controls on each card — 02 / New ArrivalsOpen full size ↗

NOVAÉ Shop by Category section with Women, Men and Accessories tiles — 03 / Shop by CategoryOpen full size ↗

NOVAÉ Quick View modal with colour, size and quantity selection and an Add to Bag button — 04 / Quick ViewOpen full size ↗

NOVAÉ homepage on a mobile viewport with the hero and New Arrivals heading — 05 / Mobile — HomeOpen full size ↗

NOVAÉ mobile menu open, listing New Arrivals, Women, Men, Accessories and About with a product search field — 06 / Mobile — NavigationOpen full size ↗

The intentionA practical next step

Everyday fashion with an editorial point of view.

This concept demonstrates a design approach. It does not claim measured business results or a client endorsement.

Explore the working concept