Royale Chesterfield

A premium showroom website for a handcrafted chesterfield sofa maker, built to present the product with the same craftsmanship it's made with.

Open live demo

An independent concept by ajak.Web, presented as a design exploration rather than commissioned client work.

Royale Chesterfield furniture website homepage with the headline 'Handcrafted luxury, built to last generations.' — 01 / Website overviewRoyale Chesterfield

The briefDesign with a purpose

Industry: Furniture
Project type: Independent concept
Services: Web design · UI/UX · Development
Built with: HTML, CSS & JavaScript

The challenge

Present a handcrafted furniture brand as established and premium, and make it easy for a visitor to book a showroom appointment.

The design direction

A single continuously-scrolling page carries the visitor from collections through a custom-order journey, materials, a showroom gallery and FAQ. The hero pairs a dark charcoal-and-gold palette with a heritage stamp badge, staged on a photography-ready backdrop awaiting the brand's campaign shoot. A persistent top bar carries phone, WhatsApp and hours for both showrooms, and a single "Book a Showroom Visit" action repeats through the collections, custom-order and FAQ sections.

In the detailsWhat the website does

01Two-step "Book a Showroom Visit" form separating personal details from visit details
02Persistent top utility bar with phone, WhatsApp and hours for both showroom locations
03FAQ accordion covering manufacturing, customisation, materials, delivery and warranty

Royale Chesterfield Book a Showroom Visit section with a two-step form for visitor details and showroom visit details — 02 / BookingOpen full size ↗

Royale Chesterfield showroom section listing both Shah Alam and Kuala Terengganu locations with hours and a Book a Showroom Visit button — 03 / ShowroomOpen full size ↗

Royale Chesterfield FAQ section with an accordion of common questions on manufacturing, customisation, materials, delivery and warranty — 04 / FAQOpen full size ↗

The intentionA practical next step

Craftsmanship with a clear path to the showroom.

This concept demonstrates a design approach. It does not claim measured business results or a client endorsement.

Explore the working concept